If you’re a small business owner, you know getting your products and services into consumer’s hands is vital.

You’ve heard that it helps, but what is it? What are the concepts and what exactly do people in marketing do?

What is Marketing?

First off, let’s start with what is marketing. According to Dictionary.com marketing is “the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.” In basic terms, marketing is telling people how great your product or service is and why they should buy it.

What are the basic concepts?

Now that you have a better idea of what it is, let’s move on to the 5 concepts of marketing.

  1. Production Concept – consumers favor products that are highly available and highly affordable.
  2. Product Concept – consumers favor products that are the best quality, most innovative, or have the best performance.
  3. Selling Concept – consumers will only buy our product if we sell it to them (sell what we make, rather than making what the consumers want).
  4. Marketing Concept – knowing what the consumer needs and wants and taking a “customer first” approach to your products.
  5. Societal Marketing Concept – your product delivers value to your customer in a way that improves their well-being and the well-being of the community.

Once you know which category your business falls into, you can start to develop a plan on how you’re going to sell your goods and services.

What do people in marketing do?

Now that we know the definition and concepts of it, we can figure out what people in this field do. The short definition is that they are responsible for creating and implementing strategies to promote their brand’s products and services. They do this by figuring out the concept of the business, looking at trends for their industry, and develop and execute advertising campaigns to spread the word about the business.

Are you ready to get your business’s name out into the world? Check out these great companies that can help with your marketing needs:

  • Sun & Fun Media – if you’re interested in radio, they’re for you. Sun & Fun Media offers a unique suite of products and services exclusively for radio stations.
  • Zen Media – offers strategic marketing and PR initiatives. Amplify your message on moments worthy of attention.
  • 120/80 MKTG – focuses on all aspects of marketing, like content marketing, blogs, media relations, organic and paid media campaigns, crisis management, and more.
  • Sustena Group – can develop and launch brands specifically in the business & tech, enterprise & SaaS, and healthcare industries.
  • Taktical Group – manages your company’s growth with social and search advertising.
  • Ember Tribe – drives your business’s growth through paid traffic – Facebook, Google, LinkedIn, Twitter, and more.