Individuals with disabilities are almost twice as likely to be self-employed as those without disabilities. Owning your own business is time-consuming and requires a lot of effort, and so does parenting. Balancing these needs is tough but far from impossible. Some simple tips and ideas help get you started on the right foot.
As a business owner, are you finally at a place where you can think about dipping your toe into the world of marketing?
Well, you might be ready to get your brand out to the world, but you might not have the cash to invest in it. So, how to go about marketing your small business for free? Here are a few ideas.
You probably know that marketing is the promotion of your business or brand, but what are marketing activities?
Better yet, what marketing activities can your business implement and possibly automate?
What are Marketing Activities?
Marketing activities refer to things that an organization does to boost the sales of their product or services and to improve their brand’s recognition. They will also allow you to better understand your customers and their needs and will generate leads for your business.
If you’re a small business owner, you know getting your products and services into consumer’s hands is vital.
You’ve heard that it helps, but what is it? What are the concepts and what exactly do people in marketing do?
What is Marketing?
First off, let’s start with what is marketing. According to Dictionary.com marketing is “the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.” In basic terms, marketing is telling people how great your product or service is and why they should buy it.