As a small business owner, we typically wear a lot of hats.
Over the last year, we were pushed into wearing a hat that small business owners may have never imagined they would ever be wearing. Whether you were ready for it or not, remote work is here. Although we are not strangers to daily challenges as small business owners, this one was a bit tougher to solve in a day. As your remote work coach and expert, I am here to break down some of the ways you can set your business up for success while keeping the company culture thriving. We will lean into wearing this new hat of ours, that doesn’t seem to be leaving any time soon.
Now, in order to approach remote work successfully, we need to look at three things. It’s important for you and your business to hire the right people and lead them well so you can work well remotely. These three themes really impact what your every day will look and feel like.
When hiring remote candidates, you have to rethink your hiring process to attract qualified people. Here are a few best practices.
- Create a powerful job posting that shows how you work, highlights your company culture, and clearly defines the position.
- Conduct great interviews by organizing your interview process. Script out questions in advance and make sure you have the tools needed to create a great candidate experience from start to finish.
As a small business owner, your team is looking to you to set expectations. What guidelines should you establish? Let’s dive into a few!
- Create a communication matrix establishing what tools to use, for what purpose, and when.
- As a remote employee, it can be tempting to work longer hours. Set work hours and encourage your team to create a schedule that includes time for breaks and think-time.
Finally, one of the biggest challenges that you may not hear about as often but should be more of a focus for small businesses, is how you translate your in-person company culture to a remote work environment. I can’t emphasize enough how important this is to the well-being of you and your company.
- Your mission, vision, and values should still be driving factors in how your culture is translating over remotely.
- It’s much easier to create a thriving remote culture if everyone on the team understands the company’s purpose.
“25-30% of the workforce will be working-from-home multiple days a week by the end of 2021.”Kate Lister, President of Global Workplace Analytics
The demand for flexibility in the workplace, based on how or where people worked has been building for decades. I encourage you to continue to lean into this shift with these tips above. You can view this digest as a checklist or guide of sorts that will begin to unpack and assure that remote work is working for you and your business in the most effective way possible. If you’re reading this and feel a bit less confident about how certain aspects of your business have translated over to remote work, this is the sign you needed to really unpack that. Hire, lead and work in a way that stays true to who you are as a business!
Maryellen Stockton is the founder of Work Well Wherever. She works with small businesses and start-ups to help them create human connections in remote teams. Her 7+ years of experience in the field allows her to know the best practices for working well remotely and how it can be a platform for organizations to build a great company culture and become more productive.