Small Business Bookkeeping Blog

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What qualifies as R&D expenses?

What Qualifies as R&D Expenses?

The Research & Development Tax Credit (R&D tax credit) is a dollar-for-dollar federal tax credit that incentivizes the development of new or improved products or processes.

Potentially any company that performs “qualifying research activities” (QRAs) on U.S. soil can take advantage of the credit. R&D expenses that qualify for the R&D tax credit are known as qualified research expenses or qualifying research expenditures (QREs).

How successful ecommerce businesses convert traffic to customers

How Successful eCommerce Businesses Convert Traffic Into Customers

You hear it again and again, “You need more traffic for your eCommerce store”.

But getting traffic to your website doesn’t mean your sales will go. Dilemma, no? Your eCommerce store is not the first to face this issue, and it definitely won’t be the last. The good news is that to convert traffic into customers isn’t rocket science. It just takes a growth marketing mindset!

While we argue that being a growth marketer means being a scientist (and artist, psychologist, accountant, and writer…but I digress), the nuts and bolts of successful growth marketing come down to smart testing.

Setting eCommerce goals for your store

Setting eCommerce Goals For Your Store

You’ve secured your domain. You’ve created a beautiful website. Your inventory is ready and waiting, and you can’t wait to sell. Well…now what?

Chances are when you started your eCommerce store you had a vague idea of your overall eCommerce goals. Maybe your goal was to make a single sale the first month. Maybe you were shooting for the moon, like a multi-million dollar revenue year. Both of these goals are respectable, even achievable! But do they align with the time, resources, and capital you are willing or able to put into your store? That’s the big question.

At EmberTribe, we believe in giving our clients the full picture. eCommerce goals are a delicate balance between recognizing your growth potential and marrying that with realistic, achievable steps to get there.

Remote Work, what does it mean for a business owner?

Remote Work – What it Means for a Business Owner?

As a small business owner, we typically wear a lot of hats.

Over the last year, we were pushed into wearing a hat that small business owners may have never imagined they would ever be wearing. Whether you were ready for it or not, remote work is here. Although we are not strangers to daily challenges as small business owners, this one was a bit tougher to solve in a day. As your remote work coach and expert, I am here to break down some of the ways you can set your business up for success while keeping the company culture thriving. We will lean into wearing this new hat of ours, that doesn’t seem to be leaving any time soon.

Now, in order to approach remote work successfully, we need to look at three things. It’s important for you and your business to hire the right people and lead them well so you can work well remotely. These three themes really impact what your every day will look and feel like.

What is a cost segregation study?

What Is a Cost Segregation Study, and Why Plan One Now?

Cost segregation is a tax planning strategy that reduces federal income tax liability.

It does this by accelerating the depreciation of commercial building costs. It can be a smart way for businesses to make their real estate investments work for them sooner rather than later. So, let’s look at the cost segregation process and the benefits of doing a cost segregation study.

Marketing Your Small Business for Free

Marketing Your Small Business for Free

As a business owner, are you finally at a place where you can think about dipping your toe into the world of marketing?

Well, you might be ready to get your brand out to the world, but you might not have the cash to invest in it. So, how to go about marketing your small business for free? Here are a few ideas.

How do you market a new business?

How to Market a New Business

If you’re just opening a new business, you know you need to get customers.

So, how exactly do you market a new business to gain new customers and let the world know that you’re open for business? Here are a few ideas to get you started.

What is positive workplace culture?

What is Positive Workplace Culture?

Workplace culture is something that makes or breaks your business goals.

Are you focusing enough of your energy on creating a positive workplace culture? Or do you think it will magically happen on its own? Let’s dive into the culture and how you can shape the future to encourage a positive workplace culture in your organization.

importance of a human resource team

The Importance of a Human Resource Team, Even in Your Small Business

Human Resources, a.k.a. HR, is the foundation for cultivating an effective and positive workplace.

The importance of your Human Resource Team is more than just having someone in place to help with the hiring process. HR takes on several roles with the fundamental purpose of supporting the company by managing the employees. HR also works to reduce exposure to risk and the time spent on trying to figure out whether your company is taking the best and most effective action. Businesses that lean on their experienced HR team have greater success in maximizing business performance and improving both employee & customer satisfaction as well as profitability.

What are HR Functions?

What are HR Functions?

HR is an important function within a business regardless of size, industry, or location.

Having someone fully focused on one of your biggest assets (your staff) is invaluable! So, what are the major HR functions and responsibilities?

Major HR Functions

While the activities of your HR staff are wide-reaching, they are all focused on your employees. Your HR ensures that your employees are treated properly, and the employment is mutually beneficial for employee and employer. The five core functions are:

  • Staffing
  • Development
  • Compensation
  • Safety & Health
  • Labor Relations

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Small Business Bookkeeping Blog