As a business owner, are you finally at a place where you can think about dipping your toe into the world of marketing?

Well, you might be ready to get your brand out to the world, but you might not have the cash to invest in it. So, how to go about marketing your small business for free? Here are a few ideas.

Google My Business

Even if you don’t have your website up and ready to go, you can create a Google Business Listing. Add as much information and detail as you can. Update your listing with photos, posts, location information, and whatever else they will allow you to add. These show up prominently when someone searches for you or a topic.

Social Media

You don’t have to be on every social media platform to get your presence out there. In fact, if you don’t have time to update your account a few times a week, don’t create an account. Think about who your audience is and open that account.

For example, if your targeting the younger population consider Instagram or Snapchat. Do you have a lot of how-to videos and other video content? Make sure they are posted on YouTube. Spend a little extra time to create a great description for each video and enter some relevant tags – otherwise, how can people find your content?


Blogs are a great way to speak more about what you do and how you can help your customer. The more pages you have on your website, the most often you can show up in Google searches. So, consider the questions you get asked the most and answer them!


This doesn’t have to be hard and confusing. You can make a great start SEO on your own by knowing what search words and phrases your customers use to find you. Make sure you use those words and phrases throughout your website.


Join a group of businesses that work to help each other out by referrals. Also, get involved in events where you can present your business – think of it as a teaching opportunity. Get to know some of your local media. They are always looking for expert sources on specific topics. For example, if you’re a tech company, be available to be on video and quoted for any technology-related stories.

Don’t let the thought of marketing keep you from starting to do it. These free ideas will help you with marketing your small business for free. If you’re looking to outsource this activity, consider They can help you beef up your website SEO, and get you on the Facebook and Google Ad path.